Way To Go To Work Program
Way To Go To Work Program
Way To Go To Work Program
Way To Go To Work Program

Way To Go To Work Program

The Way To Go To Work (WTGTW) campaign was part of GetAbout Columbia, a federally funded, multimillion-dollar program promoting walking and biking in Columbia, Mo.  WTGTW campaign featured posters, postcards, and prizes to encourage active commuting to work during the month of September. Prizes included free coffee and breakfast, t-shirts, and “commuter kudos” stickers for those who walked or biked to the office. Ultimately, the prizes created awareness in workplaces, identifying those who participated in the program and acting as conversation pieces.

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